Enabling constituents to communicate with each other and share information, tips, stories and resources will result in increased brand awareness and loyalty.
I would suggest signing up to 2 or 3 social networking websites really. You can then use each of them to promote the others. Invite people from one networking platform to connect with you on the others.
Have you considered starting a business while still employed?
Some entrepreneurs only launch their business officially once they leave employment. However, they incubate the business concept while employed.
The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new material, but more importantly, search engines are. For this reason, every site should have a content strategy to capitalize on this potential opportunity.
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”