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Why brands should leverage social media

community building

Enabling constituents to communicate with each other and share information, tips, stories and resources will result in increased brand awareness and loyalty.

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Ten tips to make social networking work

1. get involved in multiple social networking websites

I would suggest signing up to 2 or 3 social networking websites really. You can then use each of them to promote the others. Invite people from one networking platform to connect with you on the others.

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Tags: social media
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Incubating your small business idea while still working full-time

Have you considered starting a business while still employed?

Some entrepreneurs only launch their business officially once they leave employment. However, they incubate the business concept while employed.

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The most important ingredient in your internet marketing strategy

What do you think the most important ingredient to a successful internet marketing strategy is?

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Selecting the right hosting provider

HOW DO SMALL AND MEDIUM BUSINESSES IDENTIFY SUBSTANDARD HOSTING COMPANIES?

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Tags: internet
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The web 2.0 design

We can all spot a web 2.0 design when we see one. If it isn’t the rounded corners or faded backgrounds, it’s the bright colours, huge fonts, or BETA tag. These flashy, tacky designed used to have VCs at their mercy, but not anymore. The era of design is on its way out.

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The importance of fresh content

The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new material, but more importantly, search engines are. For this reason, every site should have a content strategy to capitalize on this potential opportunity.

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Six reasons every small business should be blogging

I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”

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How to name your business

What’s in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.

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